The Daily Telegraph has picked up on the debate about so called ‘lipstick entrepreneurs.  Read on:

“Lipstick entrepreneurs” are emerging from their beauty parlours and sleep deprived “mumpreneurs” are finally cleaning all that baby puke from their hair to become fully fledged “domestecutives”. Simply being in business is so 2009; new labels are the new black in 2010.Future Laboratory, a “trends” consultancy, has been paid by the nice make-up people at Avon to come up with this ludicrous list of typologies. It’s enough to make one mourn the passing of the “oh, so sensible” Noughties.

Even Theresa May, the shadow women’s minister, has lent her support to the research.Business woman Shaa Wasmund was among those forced to dispense with the New Year cheer and admit she’d been riled by such stereotyping: “I just wonder how men would feel if we coined a new phrase, like jockstrap entrepreneur,” she asks. Why stop there, Shaa? The five o’clock shadowpreneur, sounds a little dishevelled. And how about one for the new wave of building firms likely to emerge from the ashes of the construction crash: the bottom crackpreneurs.

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Posted January 6th, 2010 by sherrilynne No Comments » This entry was posted on Wednesday, January 6th, 2010 at 12:55 and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.